premium experience stories and posts

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“White Gold” is an Airline’s Best Friend

You might have heard that it’s diamonds that proudly hold that title. You’re wrong; in the skies, white gold takes the lead. Why? Well, traditionally Porcelain has been bestowed the nickname White Gold due to its main substance, Kaolin: a white powder, called White Earth. It...

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Islands in the Sky

Do you dream of lying on a desert island, surrounded by blue skies, crystal clear waters and fine, white sand? Well, we’ve got a little something special to show you at this year’s WTCE that you’re not going to want to miss. Here’s a teaser of what’s to come…  De...

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iF Design Award Gala: SPIRIANT Étagère Joins the Design-Elite

We’re in the mood for celebration here at SPIRIANT, as our new premium dining set, Étagère, has won a prestigious and highly competitive iF Design Award. A huge deal in design, the iF Design Awards has been going since 1953 and has grown to be the largest design competition i...

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LSG Group uses Augmented Reality at the WTCE

An interview with Laura Lane, Oliver Tappe and Martin Buchholtz Oliver, Martin, could one of you please briefly explain what is behind the term Augmented Reality? Oliver: Sure! Augmented Reality (AR) means extended reality. The reality that can be grasped directly by the human se...

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What’s Cooler than Being Cool?

Ice cold! That’s right, and we know that a rapidly warming glass of wine is not going to win over any hearts. That’s why we’ve created the Glacial Wine Cooler; a glacial-look, turquoise wine cooler that can keep liquids cold for up to 10 hours. “We understand that not eve...

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The Many Faces of Premium

The ‘Premium Experience’: it’s a term we’re all more than familiar with. It’s a powerful force that’s essential to encouraging customer loyalty through creating exclusivity and luxury. But what does that actually mean? Is it always fully-luxurious pampering, a...

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SPIRIANT Support LSG Sky Chefs with New Equipment on TGV Lyria

It’s a little-known fact that although SPIRIANT live and breathe airlines, we occasionally extend our expertise to other areas of travel that focus on the passenger experience. TGV Lyria, a rail company connecting France and Switzerland, will be launching a new catering concept...

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Merging Culture into Design: A Necessary Beauty

At SPIRIANT, we’re proud to be a global company; with employees and customers hailing from all corners of the world, speaking a multitude of languages, with varying beliefs and traditions at its heart. This diversity permeates through to all corners of our company, but is ever-...

Eva Hotz, Product Manager for Premium Experience, SPIRIANT

Hotz Off the Press: A Glimpse into Premium

Premium travel is a powerful force: it’s about creating exclusivity and luxury that will ignite an emotional connection that transpires to loyalty. No small feat, right? To achieve this, we make sure we have the top experts on board, that not only have unrivalled knowledge and ...