branding stories and posts

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Islands in the Sky

Do you dream of lying on a desert island, surrounded by blue skies, crystal clear waters and fine, white sand? Well, we’ve got a little something special to show you at this year’s WTCE that you’re not going to want to miss. Here’s a teaser of what’s to come…  De...

LSG Group LSG Sky Chefs Augmented Reality

LSG Group uses Augmented Reality at the WTCE

An interview with Laura Lane, Oliver Tappe and Martin Buchholtz Oliver, Martin, could one of you please briefly explain what is behind the term Augmented Reality? Oliver: Sure! Augmented Reality (AR) means extended reality. The reality that can be grasped directly by the human se...

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Putting the ‘Fun’ in Functional

Have you ever heard the saying ‘don’t judge a book by its cover?’ Well, at SPIRIANT we firmly believe that just because a product or solution is smart doesn’t mean it has to lose out on visual appeal. We strive to create solutions that are modern and quirky without losing...

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The Many Faces of Premium

The ‘Premium Experience’: it’s a term we’re all more than familiar with. It’s a powerful force that’s essential to encouraging customer loyalty through creating exclusivity and luxury. But what does that actually mean? Is it always fully-luxurious pampering, a...

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SPIRIANT Support LSG Sky Chefs with New Equipment on TGV Lyria

It’s a little-known fact that although SPIRIANT live and breathe airlines, we occasionally extend our expertise to other areas of travel that focus on the passenger experience. TGV Lyria, a rail company connecting France and Switzerland, will be launching a new catering concept...

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The customer is king

The LSG Group is always committed to achieving customer satisfaction. But this is easier said than done, given that we have to make both our customers and their customers happy. The LSG Group aims to satisfy two very different kinds of customers – our direct customers, the airl...

Karen Lohweider-Lenkeit, SPIRIANT's Brand Manager

Benefits of Co-Branding

An Interview with SPIRIANT’s Brand Manager, Karen Rohweder-Lenkeit SPIRIANT is an expert when it comes to co-branding and passionate about finding airlines the best brands to collaborate with. Helping us achieve this is our Brand Manager for amenity kits, Karen Rohweder-Lenkeit...

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SPIRIANT at the London Fashion Week (Video)

When it comes to keeping our amenity kits on trend and looking fabulous, we know Addy Ng is the Design Director for the job. He headed out to London Fashion Week to scout the runways and get inspiration for SPIRIANT products for the seasons ahead. This kind of research is an impo...

branding | check-in area | LSG Group

Why Branding is as Important as Ever in the Airline Industry

Are you ready for a bold claim? OK, here we go: “Airlines are in a battle for market share, and in some cases, survival”. Although hyperbolic, DDB’s paper, published in 2009, still makes a relevant point – in an ever-populating marketplace, how can you stand out? We think...