Cheryl Armstrong: LSG's Authors

Having lived and worked on three continents, Cheryl not only complements our multi-cultural team, but avidly promotes SPIRIANT's “go global” approach. As SPIRIANT’s marketing manager, Cheryl accepts, even seeks for, a challenge, because it’s when times get tough and busy that she feels at her best. Speaking four languages (her German language skills are actually better than she’s ever going to admit) fluently, Cheryl enjoys life to the fullest and will rave on about Italy, Italian food, wine, coffee, shoes and FC Inter Milan and believes that she must have been an Italian in her former life. One just needs to mention aircrafts to see how amazingly passionate she is about planes and any everything airline related.

Posts By Cheryl Armstrong

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“White Gold” is an Airline’s Best Friend

You might have heard that it’s diamonds that proudly hold that title. You’re wrong; in the skies, white gold takes the lead. Why? Well, traditionally Porcelain has been bestowed the nickname White Gold due to its main substance, Kaolin: a white powder, called White Earth. It...

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Happy Crew, Happy Flight… Right?

Exactly. The crew are face to face with passengers 24/7, they’re the brand ambassadors who are masters at creating a harmonious inflight atmosphere. But what helps to keep a smile on their faces, when they’re tired and have travelled through multiple time zones in half the nu...

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What Happens at WTCE, doesn’t have to stay at WTCE…

Well, that’s a wrap! We’re back in the office after three exciting days in Hamburg, after three months of highly-detailed prep and…we’re kind of missing it already!Here’s SPIRIANT’s WTCE 2018 story: After 5 years of being part of the fair you’d think we would kn...

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What Makes a ‘Take Me Home’ Amenity Kit?

Amenity kits are an airline’s best friend: a perfect vessel to create an all-important emotional connection with your passengers. High value, exclusive and luxurious, amenity kits can help airlines stand out from the competition. But the truth is, the potential value doesn’t ...

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Islands in the Sky

Do you dream of lying on a desert island, surrounded by blue skies, crystal clear waters and fine, white sand? Well, we’ve got a little something special to show you at this year’s WTCE that you’re not going to want to miss. Here’s a teaser of what’s to come…  De...

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Can Your Supply Chain Management Truly be Seamless?

In a word: yes. Did you know that our very own SkylogistiX offers a fully integrated supply chain management solution that does just that? SkySuite connects the dots to master complex SCM data to give a holistic and harmonious solution that simplifies airlines’ lives and reduce...

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What Do a Sculptor, Guitarist, Pilot and Designer Have in Common?

The answer: our new Leisure and Smart Solutions Product Manager, Vladislav Voron. How? I hear you ask. Well, he’s actually been all of them! From St. Petersburg originally, Vlad (as he’s fondly called at SPIRIANT), started as a metal restoration sculptor, to a guitarist, to h...

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iF Design Award Gala: SPIRIANT Étagère Joins the Design-Elite

We’re in the mood for celebration here at SPIRIANT, as our new premium dining set, Étagère, has won a prestigious and highly competitive iF Design Award. A huge deal in design, the iF Design Awards has been going since 1953 and has grown to be the largest design competition i...

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Say Goodbye to ‘Air-Hair’

Static, flyaway hair. It’s the last thing passengers want to have to contend with at the end of a long-haul flight. Picture the scene…your regular business class flyer is trying to get some much-needed shut eye before an important presentation in the morning. Nerves are a...

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Putting the ‘Fun’ in Functional

Have you ever heard the saying ‘don’t judge a book by its cover?’ Well, at SPIRIANT we firmly believe that just because a product or solution is smart doesn’t mean it has to lose out on visual appeal. We strive to create solutions that are modern and quirky without losing...