brands stories and posts

branding | check-in area | LSG Group

Why Branding is as Important as Ever in the Airline Industry

Are you ready for a bold claim? OK, here we go: “Airlines are in a battle for market share, and in some cases, survival”. Although hyperbolic, DDB’s paper, published in 2009, still makes a relevant point – in an ever-populating marketplace, how can you stand out? We think...

LSG Sky Chefs Lounges | Ice cream

LSG Sky Chefs Lounges: Some like it icy

With this hot, sticky summer, there have been times when I wished I could move my office to an airport lounge and not just because of the air-conditioning – there are other temptations, too, in the oasis … With temperatures in most of Germany well over 35°C at the beginning ...

"SPIRIANT is fresh, modern and inspiring," Alexander Spahn, Managing Director.

Happy Birthday SPIRIANT!

To congratulate SPIRIANT on a successful first year, Mr. Spahn cut a special birthday cake. The SPIRIANT brand was launched one year ago and continues to inspire passengers around the world with exciting products and onboard equipment. “SPIRIANT stands out through its highl...

SPIRIANT in-flight amenity kit

SPIRIANT Summer Sensation: Edelweiss Amenity Kits

Passengers going on summer vacation with the Swiss leisure carrier Edelweiss Air can look forward to some cool accessories: beach-inspired amenity kits which reflect the airline’s promise as a holiday airline. Vacation spirit in no time SPIRIANT designed and produced five diffe...

lsg-lightweight-porcelain

Enlighten Me – The sustainable beauty of lightweight porcelain

In 2012, the creative minds at SPIRIANT* launched a series of eco-friendly products, called Enlight, that among other things — help to reduce weight onboard. The idea behind Enlight is that small changes can add up to big savings when it comes to fuel and CO2 emissions. Le...