branding stories and posts

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The Many Faces of Premium

The ‘Premium Experience’: it’s a term we’re all more than familiar with. It’s a powerful force that’s essential to encouraging customer loyalty through creating exclusivity and luxury. But what does that actually mean? Is it always fully-luxurious pampering, a...

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SPIRIANT Support LSG Sky Chefs with New Equipment on TGV Lyria

It’s a little-known fact that although SPIRIANT live and breathe airlines, we occasionally extend our expertise to other areas of travel that focus on the passenger experience. TGV Lyria, a rail company connecting France and Switzerland, will be launching a new catering concept...

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The customer is king

The LSG Group is always committed to achieving customer satisfaction. But this is easier said than done, given that we have to make both our customers and their customers happy. The LSG Group aims to satisfy two very different kinds of customers – our direct customers, the airl...

Karen Lohweider-Lenkeit, SPIRIANT's Brand Manager

Benefits of Co-Branding

An Interview with SPIRIANT’s Brand Manager, Karen Rohweder-Lenkeit SPIRIANT is an expert when it comes to co-branding and passionate about finding airlines the best brands to collaborate with. Helping us achieve this is our Brand Manager for amenity kits, Karen Rohweder-Lenkeit...

SPIRIANT Addy Ng London Fashion Week

SPIRIANT at the London Fashion Week (Video)

When it comes to keeping our amenity kits on trend and looking fabulous, we know Addy Ng is the Design Director for the job. He headed out to London Fashion Week to scout the runways and get inspiration for SPIRIANT products for the seasons ahead. This kind of research is an impo...

branding | check-in area | LSG Group

Why Branding is as Important as Ever in the Airline Industry

Are you ready for a bold claim? OK, here we go: “Airlines are in a battle for market share, and in some cases, survival”. Although hyperbolic, DDB’s paper, published in 2009, still makes a relevant point – in an ever-populating marketplace, how can you stand out? We think...