Cheryl Armstrong: LSG's Authors

Having lived and worked on three continents, Cheryl not only complements our multi-cultural team, but avidly promotes SPIRIANT's “go global” approach. As SPIRIANT’s marketing manager, Cheryl accepts, even seeks for, a challenge, because it’s when times get tough and busy that she feels at her best. Speaking four languages (her German language skills are actually better than she’s ever going to admit) fluently, Cheryl enjoys life to the fullest and will rave on about Italy, Italian food, wine, coffee, shoes and FC Inter Milan and believes that she must have been an Italian in her former life. One just needs to mention aircrafts to see how amazingly passionate she is about planes and any everything airline related.

Posts By Cheryl Armstrong

Eva Hotz, Product Manager for Premium Experience, SPIRIANT

Hotz Off the Press: A Glimpse into Premium

Premium travel is a powerful force: it’s about creating exclusivity and luxury that will ignite an emotional connection that transpires to loyalty. No small feat, right? To achieve this, we make sure we have the top experts on board, that not only have unrivalled knowledge and ...

Juan Cueto-Felgueroso, Crew & Service Product Manager

Watch Out! Crew & Service Has Been Turbo Charged

Evolution is our middle name. We’re always on the look-out to diversify and enhance the SPIRIANT team with game changing experts. Welcome, Juan Cueto-Felgueroso to the SPIRIANT family as our new Crew & Service Product Manager, who’s already dazzling us with his expertise ...

Thomas Berti SPIRIANT 10 year celebrating Hong Kong

SPIRIANT APAC: Celebrating 10 years of success

If there’s one thing that keeps a smile on our faces, it’s building long-lasting, creative and happy relationships with our customers. Our secret? We focus on unwavering quality; in our service, products and creative process. That’s why the decade-long success of our APAC p...

Warehousing

New Concepts, New Approaches: the SPIRIANT Way

  Our teams are always switched on – from making sure our customers get the best deals with a fast turnaround to delivering great custom care. It’s a lot, but these guys make it look easy. So, we sat down with Christine Danielmeier from Sales, Dmitry Gusev from Procureme...

LSG Group SPIRIANT Tim Flügge

Behind the scenes: Selective Laser Sintering

We want to take you behind the scenes in our Design Lab, so we talked to Tim Flügge von Danwitz to show you how some of our processes work. This time, we’re exploring how Tim makes prototypes for our customers – from cups to glass-racks – in the fastest way possible. “Se...

SPIRIANT Food Design

Eat with Your Eyes

An artist needs a canvas to present his art. And so does a chef. SPIRIANT designers work together with the Culinary Excellence Team of the LSG Group to close the circle between looking good and tasting good. We bring easy to implement but beautiful pieces to on-board dining. Let...

Thomas Berti of SPIRIANT

100% in 100 Days

The first 100 days of any new job is a milestone – and one we should celebrate! Having settled into the SPIRIANT lifestyle, Thomas Berti tells us a bit more about his experience joining us as Managing Director & Chairman. Mr. Berti will be leading the strategic development ...

JACOBJENSEN_AmenityKit_Hard_Male_2016_web_sq

Collaborative Magic: When Design Sparks Fly

What do you get when you mix Scandinavian design with German functionality? Well, in this case an award-winning amenity kit by Lufthansa and Jacob Jensen Design. We are so proud that our customer could announce their big TravelPlus award win for “Best – First Class Male Ameni...

Karen Lohweider-Lenkeit, SPIRIANT's Brand Manager

Benefits of Co-Branding

An Interview with SPIRIANT’s Brand Manager, Karen Rohweder-Lenkeit SPIRIANT is an expert when it comes to co-branding and passionate about finding airlines the best brands to collaborate with. Helping us achieve this is our Brand Manager for amenity kits, Karen Rohweder-Lenkeit...

SPIRIANT Grit Peschke LSG Group

Where Textile meets Technology: An Interview with Grit Peschke, SPIRIANT (Video)

Grit Peschke, Textiles Engineer at SPIRIANT is giving us a unique, in-depth look at the ever-important relationship between technology and textiles. With over 27 years in the industry, Grit has gone from dressmaking to engineering, travelling around Istanbul and working closely w...