Cheryl Armstrong: LSG's Authors

Having lived and worked on three continents, Cheryl not only complements our multi-cultural team, but avidly promotes SPIRIANT's “go global” approach. As SPIRIANT’s marketing manager, Cheryl accepts, even seeks for, a challenge, because it’s when times get tough and busy that she feels at her best. Speaking four languages (her German language skills are actually better than she’s ever going to admit) fluently, Cheryl enjoys life to the fullest and will rave on about Italy, Italian food, wine, coffee, shoes and FC Inter Milan and believes that she must have been an Italian in her former life. One just needs to mention aircrafts to see how amazingly passionate she is about planes and any everything airline related.

Posts By Cheryl Armstrong

Thomas Berti of SPIRIANT

100% in 100 Days

The first 100 days of any new job is a milestone – and one we should celebrate! Having settled into the SPIRIANT lifestyle, Thomas Berti tells us a bit more about his experience joining us as Managing Director & Chairman. Mr. Berti will be leading the strategic development ...

JACOBJENSEN_AmenityKit_Hard_Male_2016_web_sq

Collaborative Magic: When Design Sparks Fly

What do you get when you mix Scandinavian design with German functionality? Well, in this case an award-winning amenity kit by Lufthansa and Jacob Jensen Design. We are so proud that our customer could announce their big TravelPlus award win for “Best – First Class Male Ameni...

Karen Lohweider-Lenkeit, SPIRIANT's Brand Manager

Benefits of Co-Branding

An Interview with SPIRIANT’s Brand Manager, Karen Rohweder-Lenkeit SPIRIANT is an expert when it comes to co-branding and passionate about finding airlines the best brands to collaborate with. Helping us achieve this is our Brand Manager for amenity kits, Karen Rohweder-Lenkeit...

SPIRIANT Grit Peschke LSG Group

Where Textile meets Technology: An Interview with Grit Peschke, SPIRIANT (Video)

Grit Peschke, Textiles Engineer at SPIRIANT is giving us a unique, in-depth look at the ever-important relationship between technology and textiles. With over 27 years in the industry, Grit has gone from dressmaking to engineering, travelling around Istanbul and working closely w...

SPIRIANT Addy Ng London Fashion Week

SPIRIANT at the London Fashion Week (Video)

When it comes to keeping our amenity kits on trend and looking fabulous, we know Addy Ng is the Design Director for the job. He headed out to London Fashion Week to scout the runways and get inspiration for SPIRIANT products for the seasons ahead. This kind of research is an impo...

From left to right Eva Hotz (Product Manager Premium Experience) and Daniel Knies (Director Design & Products) at SPIRIANT GmbH German Design Awards

SPIRIANT has received a special mention by the German Design Awards 2017

The prestigious German Design Awards honor those who are industry pioneers and contribute to the German design landscape. So, naturally, SPIRIANT was extremely pleased to receive a special mention for our Facet Series. We pride ourselves on making sure our design has both beautif...

branding | check-in area | LSG Group

Why Branding is as Important as Ever in the Airline Industry

Are you ready for a bold claim? OK, here we go: “Airlines are in a battle for market share, and in some cases, survival”. Although hyperbolic, DDB’s paper, published in 2009, still makes a relevant point – in an ever-populating marketplace, how can you stand out? We think...

SPIRIANT Onboard Hospitality Awards

Award Season: Voting for Onboard Hospitality Awards is now open!

SPIRIANT are proud to have entered the Onboard Hospitality Awards once again, with some of our favorite products of 2016. From SkyTrack Trolley Tracking to the Jacob Jensen First Class Kit and our innovative waste-saving solution, we are confident we have some brilliant products ...

SPIRIANT grows in the Middle East - Michel Kuitems

SPIRIANT grows in the Middle East – Michel Kuitems, Welcome to the Team!

We want to introduce one of our newest additions to our team – Michel Kuitems! He has started with us recently, as our new Director of Sales and Products for the regions Middle East, Africa and India. We have asked him a few questions about his start at SPIRIANT and what he wis...

Thomas Berti of SPIRIANT

2016: A Year in SPIRIANT

How has your year been? We’re always busy at SPIRIANT – growing, expanding, learning. Sometimes it seems like a year just whizzes by and you don’t have time to stop and smell the roses. Before we know it Christmas will be here and New Year’s is just around the corner, so ...