Cheryl Armstrong: LSG's Authors

Having lived and worked on three continents, Cheryl not only complements our multi-cultural team, but avidly promotes SPIRIANT's “go global” approach. As SPIRIANT’s marketing manager, Cheryl accepts, even seeks for, a challenge, because it’s when times get tough and busy that she feels at her best. Speaking four languages (her German language skills are actually better than she’s ever going to admit) fluently, Cheryl enjoys life to the fullest and will rave on about Italy, Italian food, wine, coffee, shoes and FC Inter Milan and believes that she must have been an Italian in her former life. One just needs to mention aircrafts to see how amazingly passionate she is about planes and any everything airline related.

Posts By Cheryl Armstrong

branding | check-in area | LSG Group

Why Branding is as Important as Ever in the Airline Industry

Are you ready for a bold claim? OK, here we go: “Airlines are in a battle for market share, and in some cases, survival”. Although hyperbolic, DDB’s paper, published in 2009, still makes a relevant point – in an ever-populating marketplace, how can you stand out? We think...

SPIRIANT Onboard Hospitality Awards

Award Season: Voting for Onboard Hospitality Awards is now open!

SPIRIANT are proud to have entered the Onboard Hospitality Awards once again, with some of our favorite products of 2016. From SkyTrack Trolley Tracking to the Jacob Jensen First Class Kit and our innovative waste-saving solution, we are confident we have some brilliant products ...

SPIRIANT grows in the Middle East - Michel Kuitems

SPIRIANT grows in the Middle East – Michel Kuitems, Welcome to the Team!

We want to introduce one of our newest additions to our team – Michel Kuitems! He has started with us recently, as our new Director of Sales and Products for the regions Middle East, Africa and India. We have asked him a few questions about his start at SPIRIANT and what he wis...

Berti-Thomas---small_web_sq

2016: A Year in SPIRIANT

How has your year been? We’re always busy at SPIRIANT – growing, expanding, learning. Sometimes it seems like a year just whizzes by and you don’t have time to stop and smell the roses. Before we know it Christmas will be here and New Year’s is just around the corner, so ...

LSG Sky Chefs Operations Manager

No More Rogue Trolleys: Condor are the First Airline to Implement SkylogistiX’ SkyTrack!

Did you know that one trolley has more air-miles than a cross-country sales-person? The season begins and our trolleys sit waiting to roll out to our customers. But what would happen if that one trolley went rogue and slipped off in Barbados? Who could blame a humble trolley for ...

Building a Legacy: SPIRIANT inspire the Designers of the Future

Building a Legacy: SPIRIANT inspire the Designers of the Future

If your business disappeared tomorrow, what legacy would it leave behind? It’s a question worth thinking about. SPIRIANT’s social mission helps create pathways for young people into work by mentoring up-and-coming designers – who might just change the way we view the world ...

LSG Group LSG Sky Chefs SPIRIANT Monster kit made out of soft terry cotton

Kids’ toys and amenity kits: Mommy, are we there yet?!

Summer is almost here (woohoo!) and I can imagine that people are already smack in the middle of planning their summer vacations with family and loved ones. Speaking to some of my friends, while they can almost smell the sea breeze and feel the sand between their toes, the very t...

Alexander Spahn SPIRIANT

Three Years and Counting: An Interview with Alexander Spahn, SPIRIANT

Alexander Spahn, Managing Director of SPIRIANT, explains why SPIRIANT is now following a global approach and how even brands with complicated sales cycles can become well-established in the marketplace. Cheryl...

SPIRIANT Managing Design Daniel Knies

Rapid Prototyping at SPIRIANT: An Interview with Daniel Knies

How does 3-D printing simplify the job of designing top-notch onboard equipment? Daniel Knies, Director of Design at SPIRIANT, gives us interesting insights into this technology and why it may completely change the development of final products in the future. Cheryl...

LSG Group | LSG Sky Chefs | SPIRIANT | BASF

SPIRIANT Design Team meets BASF

I know what you’re thinking: “BASF is a chemical company. What does the SPIRIANT design team have to do with them?” Well, at first sight, nothing. However, there are some designers in the BASF “Design Factory” that bring together a unique combination of expertise from C...